Onboarding project | Zoho-ManageEngine
ICP
For onboarding project I am selecting one of the ICPs from Acquitions project:
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| Company size | Enterprises/Unicorns |
| Job title | DevOps Manager, Cloud Architect |
| Geography | Not restricted to one location |
| GMV/Funding raised | $10 million-1 billion |
| Industry domain | Not restricted to one industry |
| Dev/sales/marketer/leadership | Tech leadership led decision-making |
| Growing | Slow but gradual growth |
| Org structure | Hierarchical- Board/Group of executives helps in decision-making. |
| Pain points | Complex IT real-estate, High infrastructure operational cost, small outage can cause big business loss. |
| Existing solution | In-house monitoring tools and manual checking, |
| Top influencers | DevOps Manager, Cloud Architects, Server administrators |
| Top blockers | Finance leadership, Engineering leaders |
| Top features by use | - Server Monitoring- Website Monitoring- Multi-Cloud Monitoring- AI Ops and anomaly detection- Custom Dashboards- IT Automation- Website Performance Reports |
| Frequency of use case | Everyday |
| Money spent on use case | $1200- $20000 per month |
JTBD
| Job | Goal |
| Functional | - Monitor entire IT stack from a single window - Get alerts on anomalies - Actionable insights on outages |
| Personal | - Earn wealth - Develop healthy relationships with customers and colleagues |
| Financial | - Eliminate operational IT costs - Make financial gains through opening up opportunities for new revenue/customers with fool proof IT systems |
| Social | - Create case studies to boast on LinkedIn |
Onboarding Teardown
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